Monthly Archives: November 2009

A Short Course to a Big Sales Increase in 2010

As we round the last corner on our way to the checkered flag that signals the end of 2009, many of us are already thinking about 2010. You may, in fact, already be working on your sales budgets for next year, or reviewing the new quotas your boss has dreamed up for you. You may […]

Create a Clear Mission

In a November 2009 Fast Company article entitled “How to Write a Mission Statement That Isn’t Dumb,” Nancy Lublin writes, “Mission statements are like corporate Hallmark cards. Often written in a bland cursive font and plastered conspicuously at headquarters, these aspiring epigrams are pretty words in Air Supply-like rhythm.” Need proof? Here’s a fairly standard […]

Sales Presentations: Style or Content?

What does it take to put together an effective sales presentation? Before you answer, consider what I am asking. What, exactly, does “effective” mean? For me, it means one thing and one thing only: I get the sale. I really get very little satisfaction out of someone telling me how great my presentation was if […]