Strategic Planning

Quit Hoping. Start Planning.™

riggs48_smWhy? Because extraordinary business performance is rarely, if ever, an accident.

In business, planning is essential to top performance, because planning creates clarity and direction for the company. An organization without clarity is exactly like a ship without a rudder, subject to external circumstances and unable to respond effectively.

“Kelly facilitated our strategic planning this year and it was outstanding. We’ve had a number of different people help us with strategic planning and I feel like the reason working with Kelly was far superior is that he listened to us and helped us grow instead of forcing us into a mold. The result was that everyone is much more excited about our plan and doing the work to make the changes happen.”

Carrie Johnson, Principle, Wallace Engineering

Too often, day-to-day business decisions are determined by crisis rather than strategy, and acute “symptoms” are treated while underlying causes are left undiagnosed. A well-defined strategic plan should guide day-to-day decision-making, allowing variables to be considered in the context of clearly defined objectives. And, when circumstances warrant, it is easier to make changes in direction when an existing plan can be analyzed relative to actual performance.

Strategic planning, in simple terms, requires that you answer three questions:

  1. Where are we now?
  2. Where are we going?
  3. How do we get there?

Very few small to medium-sized companies have coherent strategic plans, and excuses range from, “We don’t have time” to “Plans get outdated” to “We tried that once and it didn’t make a difference.” However, without a clear strategic plan, the real challenge is that employees don’t really know where you are going – and if they don’t know which direction to row, how can you create optimum results?

To inquire about having Kelly facilitate strategic planning for your company, email kelly@vmaxpg.com.