Tag Archives: Questions

Lessons Learned – An Adventure in Real Estate

Have companies completely eliminated sales training? Do individual salespeople even care about their own success? My wife and I became interested in a residential foreclosure property last week. For various reasons, we thought it was a property we might use, so I decided to call and get some information. I found the property online and […]

The Right Questions

What’s missing from most sales calls? The right questions. Knowledge is paramount in creating the opportunity to win a sale. In fact, although a number of factors will ultimately influence the outcome of a sale – key relationships, reputation, personal credibility, solution capabilities and others – it is almost always true that the person with […]

The Myth of Great Quality and Top-Notch Service

It never fails. Salespeople simply don’t realize how poorly they represent their products. They fail to understand that, from the first words that come out of their mouths, they are usually undermining their ability to capture their prospect’s imagination. More importantly, they are giving away margin! How? By failing to understand the concept of differentiation […]